Brain Awareness Day is an annual outreach program organized by the UCR's Neuroscience Graduate Student Association (NGSA). Our goal is to provide local middle and high school students typically underrepresented in the sciences the opportunity to tour UCR research labs, interact with scientists, and engage in exciting science experiment demonstrations. This event highlights neuroscience principles through hands-on activities designed to get students thinking critically about the power of their own brains. Participants will get the chance to meet, talk to, and form connections with scientists from their local community to see firsthand the rewarding opportunities afforded by the pursuit of higher education. By combining tours of research labs, interactive science demonstrations, and engaging physical activities into an educational, immersive science festival, this event will inspire participants to pursue higher education by showing students how interesting science can be outside of the classroom.