Faces Not Fliers: Using People Effectively in Your Marketing

Adam Ryan Daniels


This workshop is ideal for anyone managing websites, social media, newsletters, or emails. We'll discuss some ways to weave in more people into your marketing and how to effectively tell those stories across a variety of platforms. Whether it's student, staff, or faculty-focused, we'll discuss how to gather interesting stories and how to present them. We'll also discuss how to incorporate video and people telling their own stories, even if your department doesn't have the people or the technology to do something with high production value. Even a decent camera and a beautiful day outside can make a great video!


Track:  Driving Your Career Forward




Adam's experiences in the storytelling world are diverse. In his 15 years at UCR, he spent most that time in Student Affairs, focusing on student organizations and veterans services. He now works in Enrollment Marketing, as well as running an incredibly eclectic YouTube channel. He was the main campus point of contact for UCR's episode of The College Tour, available now on Amazon Prime.



The UCR Staff Conference is a two-day event created by and for UC Riverside staff, co-hosted by UCR Staff AssemblyLeaders of Excellence and Distinction (LEAD), and Human Resources Employee and Organizational Development.


Our 2023 event will include three official tracks: driving your career forwardself care / mental wellness; and creating & nurturing a culture of respect.


The conference will take place virtually on Crowdcast on Tuesday, March 28 and Wednesday, March 29, 2023.


View the full schedule here, and register here.

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