Hip-Hop Artists - Branded

Mellon Mays Undergraduate Fellow Joshua Morales presents a dramatic lecture exploring his work.

This talk will explore the ways in which hip-hop artists have become increasingly commodified as “brands” by the music industry. Morales argues that the artist’s identity—as it pertains to their socio-economic upbringing, their gender, and their personality—is expected to remain consistent with their music in order to promote this image of authenticity to the fans. The question becomes whether this obsession with authenticity stifles the artist’s creative agency. If so, do hip-hop fans also brand the artist and their music?

Monday, December 2, 2019 at 10:00am to 11:30am

INTS, 1109 900 University Ave, Riverside, CA 92521

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